About

Personal service, real relationships

Fidela is a boutique advisory run by broker Ella Karapetyan. Small on purpose: you get the same advisor from the first conversation through every renewal after it.

Meet Ella Karapetyan

Insurance is one of the few things people buy without reading. Ella built the agency around the opposite habit — walking through what a policy covers, what it does not, and what that means for you specifically, before anything gets signed.

The agency is licensed in California and Texas and places coverage through a range of carriers, which means the recommendation is never limited to one company's shelf.

“Not Just Insurance. Guidance.”

Ella Karapetyan

Broker & Founder

How we work

Simple, guided, and on your side

01

We listen first

A conversation about what you are protecting and what actually worries you.

02

We shop the market

We compare carriers and explain the trade-offs plainly, without the jargon.

03

You stay covered

We bind the policy and review it with you at every renewal as things change.

Talk to an advisor

Let us take a look at your coverage

Call or email Ella directly. No forms, no phone tree — you reach the advisor who handles your policy.